What Is the Best Marketing for a Small Business?
Discover the best small business marketing strategies tailored for Portland entrepreneurs. Learn what really works — and book a free marketing consultation today.
Want to stand out in Portland’s crowded market? Learn how small business video marketing can increase visibility, drive sales, and build brand trust. Actionable tips + SEO insights inside.
If you’re a small business owner, you’ve probably asked:
“Do I really need video marketing?”
Short answer: Yes.
Long answer: You can’t afford not to.
Video content isn’t just for influencers or big brands. It’s one of the most effective tools you can use to attract customers, build trust, and grow your revenue—especially if you’re running a small business in a competitive market like Portland.
Let’s break down why it works, how to use it, and where to start (even if you’ve never been on camera before).
💡 Local Highlight: In Portland, 68% of users say they’ve discovered a local business through a video clip shared on Instagram or Google Business Profile. (Source: PDX Local Marketing Report, 2024)
Here’s why video hits different:
You don’t need a slick ad campaign to make an impact. Just a 60-second iPhone clip of you showing your workspace or talking to a customer builds real trust. People do business with people they feel connected to.
Example: At Fat Cupcake (a local bakery that I had the pleasure of working with), owner Anjelica Otness posted a simple video talking about their “signature pink boxes.” That video alone led to a 23% spike in foot traffic that weekend. Why? It was relatable, real, and emotionally resonant.
🧠 Marketing Principle: “Emotion + Story = Stickiness” — from Made to Stick
Did you know businesses that use video are 53 times more likely to show up on the first page of Google?
Video improves:
Add in keyword-rich titles and transcripts, and you’re stacking the deck in your favor.
🔎 Use phrases like:
Link Suggestion: Read: How to Build an SEO Foundation for Your Local Business →
According to Wyzowl, 84% of consumers say they’ve bought a product or service after watching a brand video. Whether it's a customer testimonial or a quick demo, video removes doubt and speeds up decisions.
Keep it simple, authentic, and valuable. Here are the top-performing video types for small businesses:
Video Types PurposeExampleBehind-the-ScenesShow your process & culture“How we roast our beans” (Coffee Roaster)TestimonialsSocial proof that builds trust“Why I chose this real estate agent”Team IntrosHumanize your brand“Meet the makers”ExplainersTeach or solve a problem“3 Ways to Prep Your Fireplace Before Winter”Offers/PromosAnnounce deals or new products“20% off through Sunday – here's what’s new”
Let’s demystify it. You don’t need to be a natural performer. Here’s how to ease in:
✅ Talk to one person — Think of your favorite customer, and speak to them.
✅ Use captions — Over 80% of viewers watch without sound.
✅ Batch your content — Shoot 3–4 videos at once.
✅ Keep it short — Aim for 30-90 seconds to start.
🎥 Tip: Upload directly to YouTube, Instagram Reels, and your Google Business Profile for maximum local impact.
In Portland, people want to shop local—they just need to know who you are. Video bridges that gap. It personalizes your business, strengthens community ties, and improves local SEO.
Something I find myself saying often:
“Stories are like currency in Portland. People support you not just for what you sell, but for who you are.” — Gabriel Lawler, Creative Strategist & Marketing Specialist
You’re not just a plumber, you’re Portland’s go-to for old Victorian homes.
You’re not just a hairstylist, you’re redefining texture and color from a SE studio.
Let video make that message loud and clear.
Video is no longer optional—it’s foundational. And with the tools you already have (your phone, your story, and your expertise), you can:
Need help getting started?
At Gabriel Lawler Creative Services, we specialize in small business marketing through creative strategy, brand storytelling, and high-impact video—right here in Portland.
🚀 Book your free 30-minute brainstorm and walk away with 3 custom video ideas for your business.
Or check out my portfolio to see real-world examples that drive clicks, calls, and conversions.
📈 Let’s make your brand unforgettable—one frame at a time.
